Laguna Beach heartthrob, Jason Wahler was sentenced to a 60 day jail sentence in March 2007. Jason plead no contest to a misdemeanor battery charge after an arrest during September 2006. During the incident, Jason assaulted a Department of Transportation officer and a tow-truck driver accompanied by racist remarks and “all this while blowing a 0.22 on the Breathalyzer, nearly three times the legal blood-alcohol limit,” according to E! News. This bad boy received jail time which was delayed, a ticket to a one-day program at the Museum of Tolerance for using racial slurs and E! News reported he was also “sentenced to 36 months’ probation, 36 hours of anger-management classes and 104 Alcoholics Anonymous meetings.”
The mainstream media does not at all seem surprised but has only been reporting the facts in a short story without a follow-up. The reporters did not seem to want to add any back-story or Jason’s take on the situation because they left out any quotes from either side of the altercation. The only part of the story that the Fox News reporter quoted and referred to the racial slurs and justified the punishment for Jason was that “Wahler is white. Two of the victims are black, authorities said.” Most mainstream media coverage is pairing the story with a picture that positively portrays Wahler. After watching Laguna Beach and The Hills the pictures show the scruffy, appealing bad boy just as we normally see him on the show. People and ABC News did add his mug shot which made the story a little more surreal for the readers.
The blogs covering Jason’s arrest and jail time is a harsh attacking his behavior on Laguna Beach. TVSquad explain the incident by saying “Jason Wahler will spend the next two months in jail. No, you can’t lock him up for simply being an idiot. He actually had to do something, like punch a city employee and a tow truck driver.” The blogs accompanied the story with enticing, hot pictures of Jason. The pictures with the story just made the bad boy that more appealing to the young girls who watched him on MTV. Although TVSquad claims Jason “sounds like a great role model for the impressionable MTV crowd.”
The blogs were definitely a little harsher on Jason than the mainstream media. The mainstream media only provided the facts in a short story that quickly died down. The blogs attacked Jason’s past and brought up all of his past legal troubles. TMZ referenced another problem of Jason’s saying “Wahler was arrested just this past weekend after cops say he “resisted a public officer” during a raid against underage drinking in a North Carolina nightclub.” The mainstream did not debate Jason’s status but the blogs questioned if Jason had enough celebrity status to warrant a lot of coverage. Buzznet asked “Is Jason really famous enough to be put into the protective custody of the celebrity tank?”
Jason’s publicist apparently handled the situation very well since there were no follow-up stories on either the blogs or by the main stream media. I think as the publicist should try to keep Jason out of the spotlight and off of MTV until he cleans his act up. Jason’s several altercations with police need to be handled and quietly reported on. After Jason takes responsibility, the publicist should have him apologize to the young audience of MTV for being a negative role model.
Mainstream Media: http://www.usmagazine.com/jason_wahler; http://www.foxnews.com/story/0,2933,257344,00.html; http://www.eonline.com/news/article/index.jsp?uuid=4782cb2d-8fa9-4b0b-a8da-33b6f2d904b5; http://www.people.com/people/article/0,,20014216,00.html; http://www.msnbc.msn.com/id/17498874/; http://abcnews.go.com/Entertainment/wireStory?id=3024389
Blogs: http://www.tmz.com/2007/03/06/laguna-beach-star-will-go-to-jail/;
http://www.tvgasm.com/newsgasm/news/the-hills/guess-whos-in-rehab;
http://www.tvsquad.com/2007/03/07/mtv-reality-star-headed-to-jail/;
http://www.buzznet.com/web/popculture/journals/entry/130422/